Why Donors Give
It’s 2020, don’t you know why your donors give? Picture this: It’s 2018 and your fiscal year produced record totals for donors and dollars. Everyone in the office is absolutely stoked, spirits are high, and you decide to roll into 2019 with the same strategy. It worked once, it’ll work again, right? Fast forward: The year is now 2020, your donor and dollar numbers have been on a downward trend for months, your solicitation response rate is dwindling, and traffic to your online giving page is worse than ever. What happened? Why didn’t the trusty ol’ [insert generic plea for…